Read more 尊重平等 RESPECT EQUALITY
我们 ABOUT
品牌 BRANDING
我们会从审慎的观察着手,即通过我们的品牌咨询工具“品牌使节”、品牌成长GROW模型对品牌进行研判,旨在通过将现行挑战转变为将来预想的变化,从而发展出一个品牌概念:品牌是什么、为谁、有何特征。
We will proceed from careful observation, this is our branding tools "Brand Ambassadorship" and GROW Model, aimed to transfer the current challenges to expected future, so as to develop a brand concept (Brand Idea): what is the brand, for whom, what the characteristics are.
创意 CREATIVITY
创意是沟通的秘密。它关乎如何表达,用何种姿态、动作、表情和声调。创意的目的和激情就在帮您的品牌发现其独有的内在价值,并努力营造出令人印象深刻、极具号召力的品牌体验。
Creativity is the secret of effective communication. It’s about how we express brand – attitude, gestures, facial expressions and tone of voice. Its purpose and passion is to help your brands see themselves and their values in simple, compelling terms – generating memorable, motivating brand experiences.
传播 COMMUNICATIONS
我们的专家与合作伙伴可以使您在一定的策略设定之下,通过合适的传播媒介和手段,将合适的信息传递给合适的人。让您与受众之间的沟通在现有的预算内获得最大的价值!
Our partners worldwide enable that you can send the right messages to the right people through the right vehicles in the globe. It’s that simple. Let the communication between you and the audience get the greatest value within the existing budget!
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11 月, 30
现今,为何品牌越来越需要“真实”?
在给若干品牌做战略咨询的过程中发现:国内品牌的“真实性”(Brand Authenticity) […]
Read more 现今,为何品牌越来越需要“真实”?11 月, 21#有涵养,小米也时尚#:东方亮微信策划及海报传播
Fashionable Millet Campaign一个传统的小米品牌如何焕发时尚的生机?在传统的节气如何吸引年轻人去吃小米?吸天地精华,自传统得涵养,“有涵养, […]
Read more #有涵养,小米也时尚#:东方亮微信策划及海报传播
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10 月, 22
以黑为尊:即一堂苦荞茶礼盒包装设计
Black is Premium养生保健品牌即一堂精选苦荞茶,生长于气温低下,昼夜温差极大的雁门关外高寒山区,因所处环境特殊,其芦丁含量高出普 […]
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8 月, 13
源于产地,高于产地
Beyond the Original东方亮高原藜米品牌恒极2017以产地五岳最高峰北岳恒山主峰海拔2017米命名,以代表其特殊产地背书的产品品质, […]
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Beyond the Original7 月, 23造极、鉴微:爱尔康口号创作
Reach the peak of perfection爱尔康实验室口号创意 Slogan Creative
Read more 造极、鉴微:爱尔康口号创作
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6 月, 15
探索,推动世界走向光明
Exploration moves the world to a bright future视频文案: 眼睛,让人类从未停止发现 从远古生命,到未知星球 不断发现,亦不断探索 向自然探索 向自身探索 向 […]
Read more 探索,推动世界走向光明
Exploration moves the world to a bright future