Brand strategy includes brand positioning, concept development (core value carding, personality and image building), as well as brand structure and communication strategy. We have years’ experience and tool “Brand Ambassadorship“. From the brand’s basic information to the core value system, the proper management structure, communication strategy and essential materials, we help build a solid and attractive brand relationship, in order to enhancing the degree of brand Attractiveness, Reputation and Trust-worthiness, and enhancing brand premium.
Brand Visual is an experience and contact with the brand, which is the most frequently perceived. Our brand visual communications includes not only the basic materials such as Logo, VI, brochure, single-page leaflet, but also packaging design, UI design and web design. We always strive to develop the brand through the various aspects of the visual system, so that its audience can be exposed to the brand as much as possible, and recognized.
Word is fundamental and critical in branding. We will analyze the brand‘s industry trends, properties, proprietary vocabulary and typical rhetoric of the brand owner, in order to develop brand keywords. The keyword may be brand name, may be the brand’s core value, slogan and copies. In short, it is the key message to communicate.
Communications strategy and planning:
Brands need to be communicated, and communication needs precise strategies and careful planning because the budget is limited and time is also tight. In general, the normal strategists are often good at providing routine proposals to their clients based on stylized “experience and methodologies”. However, what is most needed for communication is the instant effective “prescriptions” and “medical skills”.
Traditional marketing models are becoming less and less effective. You need to break with traditions and let ideas spread like viruses. Find a way, ambush or guerrilla marketing, with excellent ideas, perfect timing and strong execution, to turn the audience and consumers to brand ambassadors and promoters, which is the essence of viral marketing.
The so-called event marketing is to attract the rapid attention of the media and the general public, and optimize the brand communication in a short time within a small budget by planning, organizing and utilizing the people and events with news value and social effects. In addition to a new path, it but also needs a certain degree of support of advertising and public relations.
Creativity is everything and omnipresent. Whether it’s image-oriented brand advertising, promotion-led product or service promotion, or public relations and events, and social media communication that hopes to bring more experience and expectations, all need excellent creative ideas and craftsmanship.
Digital & Interactive:
All animated and interactive effects need imagination and execution, which should deal with the details of each minute and each frame. Our designers are specially good at designing the motion effects with changeable visuals, whether it is interactive H5, mini programs, or immersive animation and video.
Social media makes a world without strangers. Weibo is just like a radio, WeChat is more like an email, while Douyin and Kuaishou are more like “ecstasy”. They are both social media by which we can more easily reach more audience. It is no value to “hard sell” on it. Obviously, its message and screen page should be designed carefully.