彼此的距离，在于付出

 The distance in between is all about giving

“社交创造内容，支付完成社交功能”。2015年微信品牌团队看到宝马微信广告主动找到我们，希望用H5的创意还原用户的生活场景，带入其情感，并留下思考与二次创造的空间。我们提出，微信支付伴随着各种情感的体验，可以是秒付还款，用红包安抚人心，还可以是用公益奉献爱心，这些体验伴随着各种交往和表达，我们用秒针旋转定义这些体验、交往和表达都是一种“秒付”。

“Social activities create content and payment completes social features”. In 2015, the WeChat team of Tencent marketing department reached us at the sight of BMW WeChat advertisement, with the hope to restore user’s life scenarios by using H5 creativity. We purposed that WeChat payment is accompanied by all kinds of emotional experiences, and we defined these experiences with a spinning second hand. And social contacts and expressions are all “instant payments”.